2020 Mahindra Thar Receives Over 6,500 Bookings In December 2020
In December 2020, the carmaker announced in a virtual news conference held on January 1 2021 that the second-generation Mahindra Thar, had received over 6,500 reservations.
Rajesh Jejurikar, executive-director of Automotive and Farm Industries, M&M said during the press conference: “In December, Thar has received overwhelming reservations of more than 6,500 units despite capacity constraints.”
“Demand is much higher than we expected for all our brands at this time and all our suppliers are increasing their production,” he said.
Within one month from its launch, the new Thar had already broken the 20,000-unit bid milestone and forced M&M to raise demand by 50%. The carmaker also made reservations for the AX models in the entry-level in November soon afterward and re-listed the variant.
In December, after the announcement of the Thar’s global NCAP crash test results, the option for the side facing seats also drops. The 2020 Mahindra Thar is now available in two separate models – AX Choice and LX fully loaded.
In its most recent version, the Mahindra Thar, besides the traditional manual cuts, has now been released in both diesel and petrol automatic versions. The 2,2-liter diesel engine has a power of 132hp and 300Nm, while the 2.0-liter turbocharged oil is 152hp and 300Nm (320Nm with an automatic gearbox).
According to the firm, the six-speed torque converter automatic options drive almost half of the sales. “From automatic options, around 50 percent of 2020 Mahindra Thar’s sales are reflecting the approval of upmarket mainstream Mahindra products,” said Jejurikar.
While demand is high, there are potential supply constraints due to the seamless availability of raw materials, especially semiconductors.
Jejurikers said: “Although there will continue to exist uncertainties with Bosch over the next few months, we will create a buffer and not let it impact our output.” “Anything in the semi-conductor field is currently the biggest supply chain restriction.
M&M delivered a total of 16,182 passenger cars in December 2020, which is a 3% YE development (December 2019: 15,691).
Mahindra recently has announced that the joint partnership between the two brands between it and Ford had been terminated, for which an agreement was signed in 2019. The products of Mahindra XUV500, the second-generation Ford C SUV will continue to manufacture, however. Also, Mahindra will continue to supply the 1.2-liter turbo-petroleum engine of Ford for EcoSport use.