Porsche 911 Targa 4S Heritage Design has been revealed
Porsche’s new, just-revealed 911 Targa 4S Heritage Design is the first of four classic-led special editions. The concept signals the launch of growth plans for the custom-made arm of Porsche, Porsche Exclusive Manufaktur.
Over the course of the lifetime of the 992-generation 911, the other three special editions will be revealed. They will feature on various versions of the 911 and mark specific decades in the history of the 911. The limited-run models are intended to combine modern-day 911 technologies with previous design features.
The idea was initially launched on the limited edition 911 Speedster Heritage Design last year. Boris Apenbrink, director of Porsche Exclusive Manufaktur said: “The Speedster History Style project was a prequel that tested how the design features work on Porsche fans and customers.”
The Targa 4S was selected as the first Heritage Design production model because it is “the most emotional derivative in the 911 range,” Apenbrink said. “At first sight, everyone knows a Targa so we agreed that that was the perfect basis for the first edition of Heritage Design.”
Limited to 992 units – reflecting the internal classification of the 8th generation 911–the Heritage Model variant costs GBP 1,36,643 (about Rs 1,29 crore)–GBP 26,918 (approx. Rs 25,41 lakh) higher than a Targa 4S version on sale in the UK. Order books open in that market today, with the first delivery expected to take place in the autumn (September-October). Technical specifications remain unchanged from standard Porsche 911 Targa 4S, including a 0-100kph time of 3.6sec.
The pattern reminds of features from the 1950s and 1960s, driven by unique Cherry Red paint, influenced by the early shades of the 356. The Porsche mark replaces the old font with the word ‘Porsche,’ while the brake calipers are green.
There is historic white livery on the doors, including lollipop stickers on which customers can specify numbers, and gold trimming parts as they were once. Recently, Porsche reintroduced a rear lid badge, inspired by those issued to 356 owners who exceeded 1,00,000 km in their vehicles.
Speaking of the rollout of more models from the custom-made division, Apenbrink said: “It will take up to two years to expect the next car. It’s not something we want to overdo. Porsche Unique stands for craftsmanship and love. We want fans to say: ‘They’ve nailed it, the car has something for the ’50s that is truly classic.
“The first represents the fifties and sixties, while future ones will include the sixties, seventies, and eighties. We began on the Targa, and the remaining three limited editions will be based on Porsche 911 Targa models.
Speaking of potential buyers for the cars, Apenbrink said: “These special editions do not compete with electrification or connectivity features but are an addition. We have a lot of clients who are intrigued by the characteristics of classic design and want to see them in new vehicles. We ‘re notorious for our rich heritage. Yet it could also encourage people who previously didn’t find Porsche to think: ‘This is a great look that takes back something from the past.'”
He also acknowledged that the bespoke arm was business sense. “Our investment in electrification in the future is very costly, so it makes sense that everything Porsche does, including projects like these, has to be profitable. These [projects] are very attractive from a business point of view so it’s a clear win-win: it attracts customers and helps keep the business alive.
He also indicated that a limited-edition future could only be sold as a book. “We are strong proponents of manual transmissions, as we feel this is where you as a driver have the most participation. Times change, as a lot of people are no longer accustomed to manual transmissions. The [manual] is still something that nobody wants to miss out on from the head, particularly in a Porsche. Perhaps there will be another Heritage Style car that will be sold only as a manual transmission. That decision has not yet been taken so we’d be huge fans.
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