Harley-Davidson is planning to lay off around 140 jobs in the US.

The main reason behind these lay offs is the COVID-19 pandemic that caused losses to the company, as sales were cut by a significant percentage the production had been stopped for quite a while.

Harley-Davidson recently saw some big changes in their top level management as Matt Levatich resigned from the CEO position, five consecutive years of dwindling revenues may have been the reason.

BS6 Harley-Davidson Custom 1200
Pic Shown: BS6 Harley-Davidson Custom 1200

He was replaced by Jochen Zeitz, under his leadership a new business strategy was announced called ‘Rewire’, this was supposed to be the revised five-year plan for the company, but the pandemic has most likely affected it’s implementation.

Around 140 employees, 90 from the production department at it’s plant in York, Pennsylvania and 50 from it’s Tomahawk factory in Wisconsin will be let go.

 

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