Lamborghini Urus S 666hp Unveiled
The Lamborghini Urus now offers two variants for the first time since its 2017 launch, and no, this doesn’t include the cosmetically improved Pearl Capsule and Graphite Capsule special editions. Recently, the handling-oriented Urus Performante was unveiled, and the Urus S has since joined it.
Lamborghini’s super-SUV has adopted the ‘S’ suffix, much like the Aventador, which did so during its mid-life upgrade. As was the case before, the vehicle has been improved both mechanically and visually. However, there appears to have been a deliberate turn with the Urus S toward more luxury and customization, helping to distinguish it from its more driver-focused stablemate, the Urus Performante.
Both versions are a mid-cycle makeover for the wildly popular Lamborghini Urus super-SUV, albeit the Urus S will probably be positioned a little lower as the entry-level model in the range based on Lamborghini’s model naming practices. A new bonnet with cooling vents, a front bumper that is a little bit more aggressive and has more black parts, as well as a slightly reprofiled rear bumper are some of the mild visual changes. The Performante’s new set of 23-inch Pelope alloy wheels and dual-tone bonnet are absent; the classic Lamborghini Urus S wheel styles from 21-23 inches return, along with several new designs.
The inside of the Lamborghini Urus S is precisely the same as it was before, but this time around, there is a higher luxury focus in the material selection, which has gotten much wider and offers considerably more customization. In contrast to what is often displayed on a Lamborghini, the launch vehicle, for instance, had a more muted chocolate brown all-leather inside with contrast stitching and dark trim accents. The company claims that this “underscores the Urus S’s high-performance qualities while offering subtle and timeless elegance.” The Lamborghini Urus S 666hp will probably be able to have the deeper hues with the sharp contrast features and usage of Alcantara that are now reserved for the sportier Urus Performante thanks to the customization Lamborghini is offering.
The 4.0-liter twin-turbo V8’s output was increased by the Urus Performante from 650 horsepower to 666 horsepower (the torque stayed at 850 Nm), and the Urus S now sports this revised engine configuration. The Urus S’s 0-100kph time has been lowered from 3.6 seconds to 3.5 seconds and all four wheels are still powered by an 8-speed torque converter automatic transmission. This VW Group V8 engine is still the most powerful one without the help of electricity.
The suspension configuration is one of the biggest differences between the two versions; although the Urus Performante switched to a set of sporty, lowered, fixed coil springs for much more aggressive handling, the Lamborghini Urus S 666hp keeps the previous adaptive air suspension. This ought to provide the SUV a more comfortable ride overall in addition to enabling a higher ride height and the possibility to elevate it for very hazardous terrain. The Urus Performante lost its off-road modes when it switched to sports suspension; it now just has a single rally mode. The Lamborghini Urus S 666hp , on the other hand, brings back all three off-road modes, including Strada, Sport, and Corsa as well as Sabbia, Neve, and Terra (Sand, Snow, and Mud) (Street, Sport, and Track).
It’s hardly surprising that in less than five years, the Urus has become Lamborghini’s most popular vehicle overall. It entered the super-SUV market at the appropriate moment, something that arch-rival Ferrari only unwillingly did, and for many, the exotic brand in a practical container (and undoubtedly the crazy style) was what made it enticing, maybe more so than the sheer performance.
Because of this, it makes even more sense to divide the lineup into a sporty Performante model for avid drivers and a more opulent and customizable S variation in the style of rival and fellow VW Group brand Bentley. Furthermore, this is not the final Urus variation we’ll see; a hybrid model is also in the works, most likely using a modified version of the 700 horsepower, V8 PHEV powerplant seen in the Porsche Cayenne Turbo S e-hybrid.
The Urus S and Urus Performante will be introduced in India. Undoubtedly. The SUV has really been more successful in India than it has been overall if anything. In July of this year, the company sent its 200th SUV to India, and the Urus now makes up half of all Lamborghinis ever sold in our market. Since the company has a history of introducing its models here shortly after their worldwide debuts—in fact, the original Urus itself arrived in India barely a month after its global debut—it will probably happen soon as well. Before the end of this year, according to Lambo, the Urus Performante might begin to be delivered, and it’s possible that a few Urus S deliveries could also be crammed in.
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