Tata Altroz To Partner With Dream11 IPL 2020
The Tata Motors, which today announced the official Dream11 Indian Premier League ( IPL) 2020 partnership for Altroz, a premium hatchback. The IPL starts on 19 September and will play for a total of 50 days in three venues in Dubai, Abu Dhabi & Sharjah. The association of Tata Motors with the Board of Control for Cricket in India ( BCCI) has been maintained for the third consecutive year.
Mr. Vivek Srivatsa, Head of the Passenger Vehicle Business Unit Marketing Unit (PvBU), Tata Motors, commented on the organization: “The festive season has been good for us and IPL is nothing less than a cricket festival throughout the country. We are looking forward to being back with IPL for the third consecutive year and this time with a vehicle with all gold standards – Tata Altroz. Like the Altroz, the safest hatchback of India, the IPL in a safe and sanitary atmosphere is played this year, keeping the safety of all actors at the forefront.
At Tata Motors, the current needs are always stronger than ever before and we have always engaged in innovation with consumers in general. We have developed plans to capture the attention of the viewer who will support their favorite teams, on-air, and across digital platforms virtually. We hope to share the joy that we watch live cricket with fans, and we are positive that this association will give you tremendous value.
In speaking about this ongoing partnership, IPL Chairman, Mr. Brijesh Patel said, “Tata Altroz To Partner With Dream11 IPL 2020, it is great. Since 2018 Tata Motors is the official partner and our relationship with them is growing. We saw Tata Motors making some great activations for fans over the past two years. I look forward to the Tata Altroz technology to involve IPL fans further in this challenging and unprecedented year. We look forward to bringing Tata Motors great value in 2020 and further expanding our partnership.
Tata Motors as the Official Partner will present the Altroz throughout the tournament in the stadium at all three venues in the UAE. The IPL games will be the venue for the exciting Altroz Super Striker Awards – the most popular player will win the popular Altroz Super Striker Trophy with an INR 100,000 prize. In addition, the batsman with the highest tournament strike rate is taking the Altroz home. In addition, Tata Motors will also be creative with their customers to spill the cheer of the game over their dealerships and social media platforms, as well as displaying its car at the stadiums.
Customers throughout India can soak into the IPL environment. Tata dealership This year fans will also have the opportunity to become Altroz Super Strikers via the mobile game of Altroz Super Striker. You are free to play the mobile game, where you can show your batting skills and challenge your friends and family while you are playing it. Daily Altroz Super Striker Mobile Game Winner voucher worth INR 5000 and the winner of the season will be awarded an INR 100,000 Altroz Super Striker Trophy. Tata Motors will make the Mobile Altroz Super Striker available to everyone from September 19th to achieve a super-filled IPL season while promoting absolute safety.