The India launch of its Citroën C5 Aircross will be delayed due to the ongoing novel coronavirus/COVID-19 pandemic as announced by Group PSA. Earlier it was reported that this SUV will be brought into India as a CKD by late 2020. However, the price announcement will now take place sometime in January-March 2021. The statement from the French brand reads, “The re-timing is aimed to move the commercial launch to a potentially more positive economic activity period where consumer sentiments are upbeat.”
The Citroën C5 Aircross will cost upwards of Rs 30 lakh ex-showroom as it will be locally assembled, not locally made. The French firm also doesn’t plan on selling large numbers of this SUV. But, the brand has its hopes on the made-in-India models from Citroën’s ‘C-Cubed’ programme to sell in volumes. These models will achieve 90-95 percent localization and is expected to have starting prices of about Rs 7 lakh.
The C5 Aircross will be quite a bit pricier than SUVs such as the Tata Harrier and MG Hector, which are both slightly larger than the 4.5m-long Citroën. The French brand is hoping to get the first impression by winning Indian buyer’s appetite with the SUV’s funky design, 131hp 1.5-litre / 180hp 2.0 powered diesel engine and cabin comfort. Then to launch the local models to increase the sells number with that first impression and the affordable price.
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