Harley-Davidson is planning to let go of around 700 employees all around the world.

The job cuts are a part of Harley-Davidson’s ‘The Rewire’ business plan, in which there are five main points:-

  • Enhance core strengths and better balance expansion into new spaces.
  • Prioritise markets that matter.
  • Reset product launches and product line-up for simplicity and maximum impact.
  • Build the Parts and Accessories and General Merchandise businesses to their full potential.
  • Adjust and align the organisational structure, cost structure and operating model to reduce complexity and drive efficiency, to set Harley-Davidson up for stability and success.

The first two points and the COVID-19 pandemic are the main reasons why Harley-Davidson has recently been on a job cutting spree.

BS6 Harley-Davidson Custom 1200
Pic Shown: Harley-Davidson Custom 1200

In a statement recently, Harley-Davidson announced that ‘The Rewire’ will cover all areas of the business including corporate functions. They recently replaced their CFO and appointed Darrell Thomas as a interim CFO until a replacement has been found.

They also said that the new structure requires around 700 fewer positions across the company’s global operations with approximately 500 employees to be let go in 2020 itself.

New launches from the company have been postponed to 2021, that includes the America ADV and Bronx Streetfighter series.

 

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